Tamagotchi Concept

This is how it all started. The idea of designing a device together with a service which would promote ones Identity in a network environment.

In our day-to-day, is extremely hard to come up with a complete new idea for a product or device which not only is useful and practical, but has that craze effect that would make each one of us buy one!

Walkman, Gameboy, Tamagotchi, iPod are all good examples.

The Tamagotchi was a very successful product, and it wasn't more than a handheld digital pet (created by Aki Maita and sold by Bandai).

This was basically a digital pet which one had to feed, play and clean to make sure the Tamagotchi would grow strong and healthy. One would have 3 buttons to control which activity one wants to perform:

- feeding

- playing

- cleaning (tamagotchi's digital waste)

- checking its age, discipline, hunger, happiness and other stats

- connecting with other friends

It became such a craze that more than 70 million Tamagotchis have been sold as of 2008.

But now, with devices such as mobile phones, which already have games pre-installed, high resolution screens, powerful processors, good graphics cards and a wide range of applications, like:

- phone

- organizer (calendar, clock, alarm, etc)

- games

- apps (word processor, etc)

- camera (photo and video)

- music player

is very little room to develop a brand new product, specially since mobile phones have came to reduce the number of devices one has to carry.

phone + mp3 player + camera + computer (apps/games) = mobile phone

So, the idea was to create a "Tamagotchi" look alike to promote your Identity. Where one would carry with them and could also synchronize with their mobile phone or computer.